YIN CHA

YIN CHA is an origin-led fine Chinese tea brand based between the Netherlands and China, founded by Shen and rooted in the spirit of “匠心制茶，与之养心” — crafting tea with devotion, cultivating the mind through tea.

As a Chinese tea practitioner, Shen brings a deep understanding of Cha Dao, the Way of Tea, into thoughtfully guided tea experiences that invite people to slow down, reconnect with their senses, and discover the depth of Chinese tea culture. YIN CHA offers mindful tea ceremonies, Gong Fu Cha workshops, and guided tea-tasting sessions at selected locations in Amsterdam and across the Netherlands. Experiences are available as public workshops, private sessions, intimate group gatherings, and corporate events.

Each experience combines carefully selected fine teas, traditional brewing methods, cultural storytelling, and quiet moments of reflection. Rather than simply tasting tea, guests are invited to explore its aroma, texture, craftsmanship, origin, and the mindful ritual of preparing and sharing it.

YIN CHA works directly with trusted tea masters, family farms, and makers across China’s tea mountains and ancient forests, carefully selecting rare harvests, award-winning teas, and refined classics. The brand also collaborates with Chinese ceramic artists and craft families to share teaware rooted in generations of heritage, from Jingdezhen porcelain to Yixing Zi Sha teapots.

From 2027, YIN CHA will also offer curated tea journeys across China, inviting tea lovers to experience tea culture, craftsmanship, and landscapes directly at their origin.